Redivider — story-first visual effects studio in Amsterdam. We create high-impact VFX and blend direction and storytelling with our fascination for the art of creativity.

For Wear Wool, Not Waste with The Woolmark Company, the ambition was clear from the start: create a world that literalizes the immortal nature of synthetic fabrics. A key challenge was transforming motion capture to ragdoll behaviour, then into full cloth simulations. Over two months, the team refined this pipeline until every movement felt grounded and believable. From the on-set special effects team in South Africa developing practical solutions like anti-vacuum cannons, to the artists shaping every frame in post, this was a true collaboration across disciplines. The response has been incredible, but what matters most is seeing a story resonate, one where visual effects don't just support the idea, but help carry it. Special thanks to the entire team for their enormous talent and hard work to bring this project to life. No generative AI was used in this production.